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The ‘Go Beyond’ social training app for iOS and Android was created for yurbuds sport headphones. Go Beyond is a GPS-based social app that reward… Read More
The ‘Go Beyond’ social training app for iOS and Android was created for yurbuds sport headphones. Go Beyond is a GPS-based social app that rewards users with points and badges as they complete harder running, cycling and swimming challenges. This unique app is a brand utility that is part of the yurbuds #beyondthewall social campaign we’ve been working on throughout the year. At iiD, we believe that a brand utility like this Go Beyond app makes a much more relevant, compelling brand experience in the social + mobile age. yurbuds brand manager Daniel DeVille concurs, “We picked a branded utility like Go Beyond because it is a much deeper engagement and tells our story through experience rather than words.” People today and in the future spend more time on their mobile phones using apps and being social. Read Less
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The ‘Go Beyond’ social training app for iOS and Android was created for yurbuds sport headphones. Go Beyond is a GPS-based social app that rewards users with points and badges as they complete harder running, cycling and swimming challenges. This unique app is a brand utility that is part of the yurbuds #beyondthewall social campaign we’ve been working on throughout the year. At iiD, we believe that a brand utility like this Go Beyond app makes a much more relevant, compelling brand experience in the social + mobile age. yurbuds brand manager Daniel DeVille concurs, “We picked a branded utility like Go Beyond because it is a much deeper engagement and tells our story through experience rather than words.” People today and in the future spend more time on their mobile phones using apps and being social.