The ‘Go Beyond’ social training app for iOS and Android was created for yurbuds sport headphones. Go Beyond is a GPS-based social app that rewards users with points and badges as they complete harder running, cycling and swimming challenges. This unique app is a brand utility that is part of the yurbuds #beyondthewall social campaign we’ve been working on throughout the year. At iiD, we believe that a brand utility like this Go Beyond app makes a much more relevant, compelling brand experience in the social + mobile age. yurbuds brand manager Daniel DeVille concurs, “We picked a branded utility like Go Beyond because it is a much deeper engagement and tells our story through experience rather than words.” People today and in the future spend more time on their mobile phones using apps and being social.