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About

I wanted to draw attention towards the charitable nature of the club as well as maintaining an edge to the brand. With the logo I emphasised grow… Read More
I wanted to draw attention towards the charitable nature of the club as well as maintaining an edge to the brand. With the logo I emphasised growth by symbolising a wiled plant that both represented the nurturing side of the foundation as well as keeping a wiled side. I played with this idea of a wiled side running throughout the brand by utilising a torn paper effect that allowed me to differentiate between the chaotic markings and the safe typography. Read Less
Published:
Woods Panthers
branding


I wanted to draw attention towards the charitable nature of the club as well as maintaining an edge to the brand. With the logo I emphasised growth by symbolising a wiled plant that both represented the nurturing side of the foundation as well as keeping a wiled side. 

I played with this idea of a wiled side running throughout the brand by utilising a torn paper effect that allowed me to differentiate between the chaotic markings and the safe typography.
 This is an example of the brand across the clubs newsletter.
This is how the brand will integrate across a familiar club environment in a fun way while in keeping with the woods panthers brand.
I toned down the chaos of the markings to not overload the user while taking the sights content. I aimed to bring order to the navigation and float key elements like the ‘Headline’ and ‘Calendar’ so it’s always accessible.