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Coldwell Banker (SoCal) recruitment site – strategic design combined with usability leads to a positive user experience. Agency: MC Squared ht… Read More
Coldwell Banker (SoCal) recruitment site – strategic design combined with usability leads to a positive user experience. Agency: MC Squared http://e-mc2.com/ Position: Art Director © 2012 MC Squared Read Less
Published:
whyCB.com
 
Strategic design + usability
creates a positive user experience.


Challenge:
Coldwell Banker is an internationally-recognized residential brokerage leader in 47 countries. Their sales associates have the competitive edge with access to the most innovative marketing tools in the industry. To attract up and coming talent, CB needed a complete revamp of whyCB.com – Coldwell Banker's Southern California regional recruitment site.

Solution:
We live in an increasingly mobile, digital age with new tech products launching at an ever increasing rate. The target audience, young professionals entering the work force, are at the heart of this movement. With this in mind, it was crucial that the user experience for the new site be not only tech savvy but also user friendly with a completely customized mobile interface.