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This is a brand strategy and design project for whitespace, lagos, nigeria
This involved creating a new identity for a brand strategy/creativity firm in lagos, nigeria.
the smileys (logo) represent the way consumers relate with brands (unpleasing, passively,and happily).
The essence of the logo is to portray a simple and distinct recognition for the company yet indicating the varied experiences in the company's industry. The action plan is to project strategy and creative services that
constructive creative intelligence
This was the copy - slogan - to be associated with the new brand identity.