Interactive design for brand Ariel. Consumers can choose different elements to create their own art work on this website, and in the end of this activation, we will intergrade all the designs to making an online art work contest. The winners will get the bonus from Ariel.
The idea is quite simple. For Ariel is the popular detergent product, so we created different elements as the stains, let the consumers play around to doing art work, meanwhile the brand gets more and better awareness.
ariel web design