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About

The aim was to take into count the diverse market of venue-tix’s with it’s wide range of interests so I wanted to create a very broad brand. I st… Read More
The aim was to take into count the diverse market of venue-tix’s with it’s wide range of interests so I wanted to create a very broad brand. I started to consider the venues as something organic, so in a way they are an environment we shape ourselves. I hinted at this with the negative space I created in the logo and it is symbolic of how the space is open to interpretation. I played with the idea of space throughout the brand with the playful use of shapes and negative space. Read Less
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venue - tix
Branding


The aim was to take into count the diverse market of venue-tix’s with it’s wide range of interests so I wanted to create a very broad brand. I started to consider the venues as something organic, so in a way they are an environment we shape ourselves.

I hinted at this with the negative space I created in the logo and it is symbolic of how the space is open to interpretation. I played with the idea of space throughout the brand with the playful use of shapes and 
negative space.
I wanted to bring back the excitement while cleaning up the layout with thoughtful typography.
I wanted to really embrace the brand when it came to retail stores and push the familiarity of the shapes while having some fun.
My aim was to simplify the interface and turn the website into a user friendly environment that was as complex as it needed to be, allowing the content to come first. I needed to establish where the brand would fit in so it wouldn’t be a hindrance.