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The world is small for a smart (“El mundo es pequeño para un smart”) is the name of an integral communication campaign for the brand smart in Mex… Read More
The world is small for a smart (“El mundo es pequeño para un smart”) is the name of an integral communication campaign for the brand smart in Mexico. Which seeks to position the smart fortwo car in the mexican market through local wordplay, icons and humor without losing the ecological, sustainable and sophisticated vision of the brand. A project for Mercedes Benz and BBDO Proximity Mexico. Read Less
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