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About

About

This production design project involves creating concept and identity for a fictional company, as well as producing/packaging its product line.
Published:
Concept of the project
Founded in 2012, “Q“ is a fictional company that creates a wide range of unique products ranging from mainly dolls and toys to school supplies, fashion, stickers, well as limited edition, high-end consumer products. The products sold at “Q“ represent environmental awareness, where most of the items are created with recycled and Eco-friendly materials. “Q” focuses on producing products that are a happy and positive, also encouraging friendly environment for everyone with their loving trademark character.
History
As a child, I created a buddy in 2002, which is now known as “Q” (originally named, Ering). Like many other children, I liked to doodle. One of these drawings turned into “Q”, a character known for its cute expressions and friendly personality. He soon showed up on all my notebooks, and as I grew up, “Q” evolved as well. Today, “Q” is my trademark.

Character profile
One day, an orange fell from its tree and landed on toxic chemical/waste water, chemically mutating an orange into a friendly and cute living creature that is known as Q.

Name: Q (originally named, Ering)
Birthday: March 7
Birthplace: Leavenworth, KS
Gender: Neutral
Height: 30”
Type: Fruit (orange)
Q Likes: clean and Eco-friendly environment, traveling, helping others, making new friends
The Q House
Two Qs in a Tub
 
Q in the Box
 
Post-it Notes Dispenser
 
Final Products
Copyright © 2013 Sun Ju Lee. All rights reserved.