the REAL ICE COLD COCA-COLA bottle
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Coca-Cola has satisfied our thirst every summer since 1886. So how can we keep Coke so refreshing after all this time? By launching the REAL ICE … Read More
Coca-Cola has satisfied our thirst every summer since 1886. So how can we keep Coke so refreshing after all this time? By launching the REAL ICE COLD COCA-COLA: a bottle made of actual ice. The REAL ICE COLD COCA-COLA was sold on the beaches, where it prove it could hold the perfect temperature even on the hottest summer days and that it was beach-friendly since it melts after being consumed. Read Less
Published:
WARC: 2015 ranking of the 100 world's best marketing campaigns - 2015
BEST OF OGILVY Vol. 5: 2014
Coca-Cola Marketing Awards: market engagement - Best in class - 2014
LONDON INTERNATIONAL AWARDS: Gold Award in Innovative use of Design - 2013
Clio Awards: Shortlist in Out of Home - 2014
Accenture: Innovation Award - 2014
El Ojo de Iberoamerica: Grand Prix in Design - 2013
El Ojo de Iberoamerica: Gold in Design / Packaging Design - 2013
El Ojo de Iberoamerica: Gold in Promo - 2013
El Ojo de Iberoamerica: Silver in Innovation - 2013
El Ojo de Iberoamerica: Silver in Out of Home - 2013
El Ojo de Iberoamerica: Bronze in Tercer Ojo - 2013
El Ojo de Iberoamerica: Bronze in Sustentable / eco - 2013
El Ojo de Iberoamerica: 2 Bronzes in Direct - 2013
El Ojo de Iberoamerica: Bronze in Promo - 2013
El Ojo de Iberoamerica: Bronze in Interactive - 2013
El Dorado: Bronze Award in Creative Effectiveness - 2014
El Dorado: Gold Award in Promo & Activation - 2013
El Dorado: Gold Award in Direct - 2013
El Sol: Gold Award in Out Of Home - 2013
CannesLions: Shortlist in Direct - 2013
Antigua: Gold in Design - 2013
Antigua: Silver in Promo & Activation - 2013
Antigua: Bronze in Out of Home - 2013
PyM: Best Colombian BTL - 2013
 
 
 
"Any chance this bottles will arrive in Los Angeles...?, please pretty please"
 
 
"It's very clever... it's kind of brilliant"
 
 
"Good news for those of you who enjoy a nice cold Coca-Cola"
 
 
"A dream come true for those who want a last sip of soda as cold as the first"
 

"Now that's what I call pop art!"
ADWEEK
 
 
"perfect for a hot summer's day"
 
 
 
 
 
 

Advertising Agency: Ogilvy & Mather Colombia
Chief Creative Officer: John Raúl Forero 
General Creative Director:  Juan Pablo Álvarez
Creative Directors:  Camilo Ruano / Ivan Rivera
Art Director: Camilo Ruano  /  Fernando Parra / Manuel Alvarez / Mario Virguez 
Copywriter: Ivan Rivera / John Raul Forero
Production Company: Los Notarios / Felipe Cortes
 



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ICE BOTTLE in
JAPAN
 
 
 
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ICE BOTTLE in
BRASIL