the GIFT BOTTLE Coca-Cola (A.K.A. Magic Bow)
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About

About

We transformed our bottle, the biggest icon the brand has, into a present that anyone can give and share. A gift that makes it easier for thousan… Read More
We transformed our bottle, the biggest icon the brand has, into a present that anyone can give and share. A gift that makes it easier for thousands of people to express their giving spirit. Read Less
Published:
 
BEST OF OGILVY Vol. 5: 2014
EFFIE awards: Gold in Activation - 2014
El Ojo de Iberoamerica: Silver in Direct - 2013
El Ojo de Iberoamerica: Silver in Promo - 2013
El Ojo de Iberoamerica: Bronze in Direct - 2013
El Ojo de Iberoamerica: Bronze in Out of Home- 2013
El Dorado: Gold in Creative Effectiveness - 2014
El Dorado: Silver in Promo & Activation - 2013
El Dorado: Silver in Design - 2013
El Sol: Gold in Direct - 2013
El Sol: Silver in Campaign Innovation - 2013
Clio Awards: Bronze in Branded Entertainment & Content - 2013
CannesLions: Shortlist in Direct - 2013
CannesLions: Shortlist in Promo & Activation - 2013
​CannesLions: Shortlist in Branded Content  & Entertaiment - 2013
Antigua: Silver in Design - 2013
Antigua: Bronze in Promo & Activation - 2013
 
Advertising Agency: Ogilvy & Mather Colombia
Chief Creative Officer: John Raúl Forero 
General Creative Director:  Juan Pablo Álvarez
Creative Directors:  Camilo Ruano / Ivan Rivera / Andrés Lamprea / Luis Ramirez
Art Director: Gabriel Escobar / Paola Galvis / Camilo Ruano  
Copywriter: Jorge Villareal
Production Company: Akira / Pablo Flehner
 
 
 
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