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Blog about clientʼs competition that won EFFIE.
Published:
A blog promoting client's competitors which won EFFIE - core idea of this project was to create a place where an independent journalist would write in a fully transparent way not only about n (a new, innovative satellite television brand entering the market), but also about corresponding services offered by n competitors:
The concept of promoting the brand as most progressive on the market by providing potential customers with up to date information about the offer of its competitors proved to be extremely effective - the project was awarded EFFIE shortly after n launch.
Effie Awards 2007: Silver
Client: Grupa ITI / ITI Neovision
Created and developed in cooperation with Starcom Next.