The tradition of Rangoli for Diwali goes back around5000 years as a decorative folk art in India. Not only is it a beautiful way todecorate courtyards, floors and entrances of houses, but also has religious andcultural meanings. Rangoli art mainly servesthe purpose to welcome the Hindu deities such as Lakshmi, to bring good luck, but it is also said to control theants in people's houses. Traditionally done by women, the typical Rangoli designs have a roundshape, but can be square or rectangular as well. First the outer Rangoli pattern is drawn ona flat, smooth surface (i.e. using sidewalk chalk). Later this line drawing canbe filled with various powders of different colors.
The oppertunity lies to make good salable product that is easily available in the pop up shops during festivals.