Saab and Nespresso
A collaborative design project with Saab Cars
A collaborative design project with Saab Cars
A strategic design project in collaboration with Saab Motors. The primary goal of this project is to develop a vehicle through product placement and by using a non automotive brand and their methods of success as inspiration. Spyker’s decision to purchase Saab has opened a new chapter to
redefine itself. This redefinition is the premises of this project. The chosen sub brand is Nespresso.
redefine itself. This redefinition is the premises of this project. The chosen sub brand is Nespresso.
Nespresso is a revolutionary lifestyle product which brings the coffee shop lifestyle into the comforts of your own home. Clever solutions,sophisticated fun, innovation, and diversity...
