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pronto re-branding
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Pronto
re-branding
In this project I made the new brand for the chain of  Italian restaurants Pronto. My solution was to change visual aesthetics from bright pink colours, which could repulse target audience, to more classical Italian motifs.The word “Pronto” has a couple meanings: “quick” in English and “ready” in Italian.  New logo works with both these meanings:  winged hat refers us to Roman mythology, and god Mercury, god’s messenger, famous for his high speed. He has winged hat called petasus. Cook’s hat refers us to the cookery.