off.
29554
1979
113
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About

About

"Off." was developed as a concept buttermilk drink (with real vanilla) for Arla Foods in the course of a study. — "Off." acts as a counterpart t… Read More
"Off." was developed as a concept buttermilk drink (with real vanilla) for Arla Foods in the course of a study. — "Off." acts as a counterpart to the oversaturated market and philosophy of energy drinks. Instead of pushing forward “Off.” encourages the opposite, get offline, unplug. Take a little time out and recharge your batteries naturally, with the aid of “Off.”. Read Less
Published:
Bottle design by Konstantin Datz
Design process
Final packaging design
Concept & Research
Julian Hrankov, Konstantin Datz, Roland Heuger, Alyssa Trawkina

Packaging Design
Julian Hrankov, Konstantin Datz

Renderings
Konstantin Datz, Julian Hrankov



Featured on thedieline.com, lovelypackage.com & included in the packaging book Chois Package 03