How can a brand add value to a local high street in an urban environment?
96% of all Londoners think their local high street can be improved. Branding can help to change people's perception of the high street and that is why I created the mystreet brand.
The urban high street is a place where people pass strangers, face multiple cultures and experience different uses every day. Therefore the high street is the place where prejudices (that cause a negative perception) can dissolve, and branding can help with that.
The aim of my brand is to dissolve prejudices on the high street. mystreet should approach people in a positive and mindful way and make them think about issues as the language gap, poor communication, prejudices and the feeling of safety.
Visual Research Summary & Major Project Report
To document my process, the brand output is supported by a Visual Research Summary and
Major Project Report.
The brand is presented as a (5 meter long) foldable poster that includes all elements of the brand – posters, flags, cards, a billboard, a conversation wall and a tool to write on the high street. When united, these outputs form the shape of a high street. In other words, these outputs are all ‘part’ of
the high street.
The brand applied in the high street (Peckham Rye Lane).