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D’art Design creates an ethereal mist arrangement for adidas Originals that mystically shroudes the adidas stand at Bread&Butter Summer 2010
Published:
Mist Design
Adidas Originals | D'art Design Gruppe | Bread & Butter 2010 | Berlin, Germany | 394 sqm
At the Bread &  Summer 2010 D’art Design created an ethereal mist arrangement for adidas Originals that mystically shrouded the adidas stand. With the waft of mist and its arrangement with an adapted play of lights the stand design created specific accents: Inline with the adidas Originals corporate design the mist was illuminated with white or blue light. The graphic elements also refer to the mist design: On the predominantly high-gloss white surfaces of the stand the graphic elements standout powdery-looking like mist thanks to their dull looks. The adidas logo is shrouded with cloud-like and volatile stripe elements that differ in width.
The mystical element mist is subtly also graphically given space in the whole stand.  

Photography:
Joerg Hempel