ecom: SAKS FIFTH AVE

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  • microsite redesign concept for MARKETBRIDGE + LITTLE BLACK CARD

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    MarketBridge wanted to refresh Saks'  loyalty program microsite with an enhanced, more interactive experience for card holders of Saks' Little Black Card.

    Keeping with the Saks Fifth Avenue brand--style guides were provided--these pages were created by sourcing rich visuals relevant to the program's benefits (fashion, shopping, travel services). Interactive Points Calculator (middle) allows members to select and drag items into their 'closet' as app reveals total point or gift card earnings.
     
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