magppie design proposals
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A series of concepts for a private competition hosted by Magppie. The competition focus was to design giftable and collectible products that coul… Read More
A series of concepts for a private competition hosted by Magppie. The competition focus was to design giftable and collectible products that could be added to Magppie’s existing line with potential for various graphical applications. Read Less
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magppie
design proposals | summer 2008
During my time at BUiLT Design, I designed and presented a series of concepts for a private competition hosted by Magppie. The competition focus was to design giftable and collectible products that could be added to Magppie’s existing line with potential for various graphical applications. 
This set of chopsticks and accompanying dish were designed to be a personal set, with which each person or kind of food could reflect their individual style. When not being used, the set could be hung on the wall, stored and displayed safely out of the way.

I envisioned the set to be ceramic, stainless steel, or a hardwood such as walnut. The graphics could be applied in many ways, however, acid or laser etched would provide a good way for versatility and a clean aesthetic. 
This example shows a set of stainless steel chop sticks and ceramic dish with graphics applied through a process such as pad-printing.
This concept seeks to bring more fun into the kitchen. Spices are vital to cooking good food. Each has an individual flavor and quality, yet their conventional packaging is stale and bland. Why not give each spice it’s own personality to reflect this individuality? Canister graphics and lid perforations would distinguish each spicy character. Choosing a spice would be more like grabbing a buddy to cook with.
changing the dynamic of spice storage... 

Instead of reaching for a conventional shelf or a drawer of spices, the user picks from a set of hanging spices like they would pick out a shirt from their closet. The hanging canisters will dangle freely from a rack, which may be hung from a wall or propped up on a counter.
Inspired by the Russian Matryoshka doll, each pair nests inside the next in a very fun and space efficient manner. With at least three different sized pairs, there are many different applications ranging from measuring cups to cocktail or espresso shots. 
The addition of a handle would be nice for applications such as espresso, in which temperature is an issue. 
This final concept was chosen by Magppie as a first-tier winner, and intended for immediate production. The cups were to be dual-layered stainless steel, and vacuum sealed for ideal insulation. Unfortunately, the cups never made it to production, as Magppie encountered severe budget cuts a few months after the competition.
These are some packaging concepts presented to Magppie for the espresso cup set. The package gives a very important first impression of not only the product, but Magppie’s identity, as a modern high quality brand.