laSexta // Alcatraz Delivery
2015
130
8
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About

About

The television network laSexta commissioned us to launch their most important show of the season, Alcatraz (JJ Abrams). We decided to bring part … Read More
The television network laSexta commissioned us to launch their most important show of the season, Alcatraz (JJ Abrams). We decided to bring part of the incarceration experience into our viewers’ homes, and therefore created Alcatraz Delivery, an actual prison food delivery service. A repetitive and disgusting menu of prison food that could be ordered from inmates directly over the phone or on our website: www.alcatrazdelivery.com Read Less
Published:

-"Alcatraz Delivery. What the fuck do you want?"

The television network laSexta commissioned us to launch their most important show of the season,Alcatraz (JJ Abrams). We decided to bring part of the incarceration experience into our viewers’ homes, and therefore created Alcatraz Delivery, an actual prison food delivery service. 

A repetitive and disgusting menu of prison food that could be ordered from inmates directly over the phone or on our website: www.alcatrazdelivery.com
 
 Delivery logo
Delivery
Dossier
Delivery tray
Fridge magnets
Stationery
Web
Call Center
Posters
Delivery Vehicle
Delivery
Role/
Pouline Atencio: Concept, Art Direction, Design, Copywriting
Javier Martinez: Concept, Art Direction, Copywriting

Client/
laSexta Tv

Agency /
Leo Burnett Iberia, Madrid

Awards/
Shortlist. Cannes Lions. Promo & Activation.
Bronze. Clio Awards. Direct. 
Bronze. YoungGuns Awards. Design - Marketing Kit.
Bronze. El Sol. Festival Iberoamericano de Comunicación Publicitaria. Direct Marketing.
Bronze. El Sol. Festival Iberoamericano de Comunicación Publicitaria. Outdoor.
Silver. Laus Awards. Advertising - Direct Mail. 
In Book. CdeC. Best Idea. 
Shortlist. Clio Awards. Engagement. 
Shortlist. YoungGuns Awards. Advertising - Direct Marketing.
Shortlist. El Ojo de Iberoamérica. Direct Marketing.
Bronze. Ads of the World. Best Direct Marketing. May'12
8 Ball. Leo Burnett GPC.