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Made entirely from paper by Gail Armstrong, the 3 illustrations for the "Feelings" campaign highlight through mirror images, the positives and ne… Read More
Made entirely from paper by Gail Armstrong, the 3 illustrations for the "Feelings" campaign highlight through mirror images, the positives and negatives in life and how Kleenex is there for them all. Read Less
Published:

Paper sculpture illustrations showing how Kleenex is there for the good and the bad moments in life. Commissioned by Christiano Neves at JWT.
Awards

Gold Lion award
(billboards) at Cannes InternationalAdvertising Festival 2010
Bronze Lion award (Illustration) at CannesInternational Advertising Festival 2010
Bronze Lion award (press) at Cannes InternationalAdvertising Festival 2010
 
Bronze (illustration) The 2010 International AndyAwards
 
No1 in The Top 10 Press Ads In The World - The Big Won 2010
 
1 Archive Magazine
1 Award of Excellence Communicaion Arts
1 Merit Campaign One Show
1 Merit Ad (Yes-No) - One Show
 
Yes and No for Kleenex.

The paper sculpture image shows the  positive and negative outcomes of a marriage proposal. In "Yes" the central character gets her "happy ever after", the mirror image of the outcomes in "No".
 
Glory and Failure for Kleenex.

The image is split into two contrasting halves, the mirror image of each other. In "Glory" the footballer is in Heaven with all the trappings of footballing success. In "Failure" the footballer is in Hell with all the signals of a failing career.
 
 
King and Fool for Kleenex.

Again the paper sculpture image shows the contrast of a positive and negative outcome, this time for the rock star as he performs. In "King" he is adored by his fans and is surrounded by the trappings of fame and success. In "Fool" he fails to impress and is derided by his fans, surrounded by all the signals of a failing career.