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Concept I had to design a package for the hungarian Bakonybéli jam, witch is a high quality, manufactured jam. There was 3 types what I had to de… Read More
Concept I had to design a package for the hungarian Bakonybéli jam, witch is a high quality, manufactured jam. There was 3 types what I had to design 3 different logos, and different labels: blackberry, hip and mulberry. I wanted something decorative and elegant, but at the same time joyful, what I wanted to express this with the jelly drops in the logos, and in the illustrations too. The package box I wanted to look like a tree, and what makes it very elegant, the backround, what is a leaf motive itself, but the falling leaves are make it joyful at the same time. The main idea was to create a design what every age would like to use, and it would be also good for a present for somebody we love. Read Less
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Bakonybéli jam
package design
Concept

It is a package for the hungarian Bakonybéli jam, which is a high quality, manufactured jam.
There were three types to design with three different logos and labels: blackberry, hip and mulberry.
I aimed at designing something decorative and elegant, but at the same time joyful, expressed by the jelly drops in the logos and in the illustrations.
The package box looks like a tree, representing elegance. The backround is a leaf motive with joyful falling leaves.
The concept was to target at every age, while the design would be enough elegant to suit as a present.

This project is published on BP&O by Richard Baird.