identity / regio

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  • Regio cartographers
    Identifying the Top Brand
  • Regio is the leading mapmaker in Estonia. Albeit synonymous with orientation, it needed better identification – receiving occasional negative feedback for competing cartographers' faulty maps.

    We drew them a new, more recognizable logo. However, the core of our solution was to base Regio's identity on their iconic road atlas – and apply it consistently across all Regio materials, whether printed or digital.

    Art Direction by Dan, CVI by Slava @ Brand Manual.
  • The logo is built on the Earth's axial tilt
  • The iconic yellow'n'black Regio atlas, featuring the new logo
  • Brand manual
  • Handbook for cartographers
  • Identifyer is appliead across the whole product range
  • Web shop functionality and user interface
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