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Building a consistent identity system for the leading cartographer, with applications for atlases, roadside maps, satellite navigation etc. Coach… Read More
Building a consistent identity system for the leading cartographer, with applications for atlases, roadside maps, satellite navigation etc. Coaching the client's design team. Read Less
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Regio cartographers
Identifying the Top Brand
Regio is the leading mapmaker in Estonia. Albeit synonymous with orientation, it needed better identification – receiving occasional negative feedback for competing cartographers' faulty maps.

We drew them a new, more recognizable logo. However, the core of our solution was to base Regio's identity on their iconic road atlas – and apply it consistently across all Regio materials, whether printed or digital.

Art Direction by Dan, CVI by Slava @ Brand Manual.
The logo is built on the Earth's axial tilt
The iconic yellow'n'black Regio atlas, featuring the new logo
Brand manual
Handbook for cartographers
Identifyer is appliead across the whole product range
Web shop functionality and user interface