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Behind the scene with product photography for advertising. Danish design company Hoptimist is introducing a series of new products under the sub… Read More
Behind the scene with product photography for advertising. Danish design company Hoptimist is introducing a series of new products under the sub brand "by Hoptimist", in this case an iPhone cover. I needed to integrate the widely known iPhone while maintaining their brand quality presenting the product in a simplistic fashion. Read Less
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iPhone cover ad
Behind the scene with product photography for advertising

Danish design company Hoptimist is introducing a series of new products under the sub brand "by Hoptimist", in this case an iPhone cover. I needed to integrate the widely known iPhone while maintaining their brand quality presenting the product in a simplistic fashion.

Client: Hoptimist ApS, Denmark
Creative Direction / Photography / Post-production: Lars Brandt Stisen
Studio: MADDOCMAN Berlin
Prototypes arrived at the studio in six variations. I selected three for the shoot to prevent the scene from becoming too busy. I lighted the scene from above, with a fill-in from the left. The table is a ceramic whiteboard, convenient for marking positions.
Using duct tape and clamps to hold the phone with cover in place. The covers are made of transparant plastic with a molded rubber mat on the backside.
Photographing the phone with lit screen has to be done in two steps because the amount of light projected on the scene is far beyond what the phone's screen can match. This means it will appear almost black if shot at the same time. So the first image was done with light and the second without, using a long exposure time.
I tilted the phone to match the relief on the cover indicating the protective properties as well as imitating the bouncy products my client has been known for since 1968. An overview of the editing process from left to right: The photo is taken and later cut out, the image is retouched, the separate screen photo is cut out and added, finishing layers are added to make the screen appear glossy.
The final image I delivered to the client together with the alternatives below.
 
 
Thank you for watching :)