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Through the use of a contactless transfer loyalty card or app, customers can purchase digital, and conventionally printed copies of the news pape… Read More
Through the use of a contactless transfer loyalty card or app, customers can purchase digital, and conventionally printed copies of the news paper without the need for cash or a debit card. By linking the card to your paypal account, or the app using your Apple ID to make payments customers can access a copy of the paper just as efficiantly as they can read it. Read Less
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THE BRIEF
Create an advertising campaign for The Independent's concise news paper "i" that targets students. The paper's aim is to be become the UK's largest circulation newspaper among students.


THE IDEA 


STRATEGY