ho! Branding agency identity

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  • "Land ho!" — is an old marine expression which came from the medieval England. It was used for many centuries by sailors to alert the crew of the soon approach to the land. Over time it has become a popular way to attract attention to something important. "Girls ho!" — sailors shouted, noticed prostitutes in a port. "Rum ho! " — they yelled at bars, demanding a drink. Today we "float out" our branding agency, and we use this interjection to declare ourself.
    Design: Danil Volozhanin
    Creative direction: Sergey Shishkin
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