Create a brand identity and collateral series for a social campaign of my choosing.
I wanted to focus on a campaign that people of all ages could participate in and feel like they are making a difference. Many people are aware of environmental issues, but they don't believe one person can do much to change the situation. Thus I chose to depict simple, easy ways that anyone can be environmentally friendly. The designs are easy to understand, have a clear call to action, and illustrate the impact of one simple change.