The World Wild Life Foundation chose a brief for this year’s annual good 50x70 design competition based on a law that must be approved in Copenhagen this December. This law specifies that Europe’s leaders must guarantee a 30% reduction in C02 emissions by 2020, or risk 1/3 of all animals being threatened with extinction by 2050. In order to visually communicate this threat the viewer will realize that the animals are literally at risk of elimination. The individual that will be viewing these poster’s are both young and senior activists specifically in Europe. In order to communicate this the four poster’s designed feel both claustrophobic and suffocating. Both set’s are designed to achieve a similar message utilizing India ink and digital media. The first set is intended to be visually grasping and second set was created to provide the viewer with a graphically positive message and extend the initial project.