fitcult I logo

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  • F I T C U L T

    Internet portal - daily dose of motivation and inspiration
    for your healthy body and mind. Strength, diet, self esteem.

    When designing typography for the word "fitcult" I was inspired by the characteristics of the fitness (muscle, power, energy, dynamic).
    Custom lettering is a specific high contrast between horizontal and vertical strokes. The letter "f" and "i" are connected to the ligatures.