Add to Collection
About

About

This series of ads was created for the U.S. Hispanic market for a portal website called esmas.com (meaning ‘it’s more’). This ad was formatted to… Read More
This series of ads was created for the U.S. Hispanic market for a portal website called esmas.com (meaning ‘it’s more’). This ad was formatted to run in bus shelters all around the city. I was the Copywriter on this project and created the initial concept for the campaign. Read Less
Published:
We're Hispanic, We're Different.
esmas.com

Televisa, one of Mexico's media giants, tapped our agency to create a campaign to launch their new portal website esmas.com. They wanted the website to be a destination encompassing all things, from cooking to sports and from entertainment to news. We created a campaign that spoke to U.S. Hispanics in a way that celebrated the differences between the American Anglo culture and the Hispanic culture our audience came from. The client loved the campaign and embraced it completely.