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  • Erasmus
    branding for student exchange office
  • Erasmus is an office of the international students exchange operating at the Technical University of Lodz. The aim of the project was to create a friendly and optimistic identity which will attract students and will encourage them to go to the international internships.
    A student going to the internship is symbolically presented as a bumerang flying around the Earth, which is symbolized by white space around the letter „E".
    Usage of an italic type of font refers to the hand-written letters and post cards.