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The concept of this packaged chocolate was to go back to the basics, forgetting flavors, and viewing chocolate in it's various forms: powder, liq… Read More
The concept of this packaged chocolate was to go back to the basics, forgetting flavors, and viewing chocolate in it's various forms: powder, liquid, solid. Initiating from the density formula in Chemistry [p=m/V], the name is a phonetic adaptation of the French pronunciation of m/V. And the volume of each box is W10xH10xD10 cm, hence a rounded number of 1 Liter. The packaging is quite minimalist, giving the chocolate more emphasis. The transparent sides, made of acetate, allow the consumer to see the product in it's exposed form. This project has been submitted to The Dieline Awards 2011. Read Less
Published:
Different angles of the 3 packages
Back side
Chocolate sample: 3 little cubes placed in a long acetate holder