Add to Collection
Tools Used

Tools

About

About

email design + branding concepts for GAP INC.
Published:
art direction + branding:  emails for GAP OUTLET and BANANA REPUBLIC FACTORY STORE

__

As Senior Design Manager over Gap Inc.'s Outlet division, I was challenged with the task of elevating two distinct brands, Gap Outlet and Banana Republic Factory Store. With minimal resources my team and I leveraged assets from parent brands Gap and BR when appropriate. 
 
Top email below I created for Gap Outlet as part of a seasonal, integrated marketing campaign. See here. Inspired by Gap's Andy Warhol store marketing campaign, an exhaustive exploration of graphics and images took place before finally landing on the contrasty Warholesque portaits.
 

.
Not part of a seasonal campaign, middle and bottom emails were designed around an iconic product concept (denim= Gap Outlet, trench coat= BR Factory Store). Keeping creatively aiigned with Banana Republic's fashion and city series, we sought the best in aspirational stock photography for BR Factory Store. Bottom email is a result of that search.
 
 
.