A spec project between Perspective Branding and the CSULB BFA graphic design program.
In November, 2010, California was going to vote yes or no on a controversial new law. Proposition 19, was the Marijuana Legalization Initiative, also known as the Regulate, Control and Tax Cannabis Act of 2010. If Proposition 19 were to be approved, it would have legalized various marijuana related activities in California.
Perspective Branding, an agency out of Oakland, California, thought this was the perfect opportunity to research the possible branding strategies for a product such as Cannabis. They reached out to the CSULB BFA graphic design program to see what we could come up with. We all knew, that this project would not be a typical branding exercise and could be somewhat difficult, due to the historic debate and social stigmas that existed.