«An edding can write on anything.» Thanks to the Büro Destruct font «edding 850» it even keeps that promise on your computer. Together with Hamburg based ad agency kempertrautmann & shift this idea is the core of a new campaign «Type-For-Type.com» for the german brand «edding» – famous for their permanent markers.
Büro Destruct started scribbling and doodling straight away with countless sheets and letters they abandoned the idea of doing a script they’ve preferred the idea of each letter becoming a logo by itself.
The font evolved from two simple principles, the thick and the thin stroke, the basics of the marker depending on which way you draw, up/down. Ultimately these two stroke weights create a modular system which can be combined to produce most letters. Besides the font, the team also built a web app which is an endless whiteboard following the principle of edding marker – what has been written, can’t be erased.
The Type-for-type web application created in HTML5 allows you contribute something to the collaborative realtime text-editor. Once you’re done, the «edding 850» opentype font is available for download. It comes together with a PDF-magazine that features the most liked designs from the project gallery, basically the blog side of the site, where everybody can upload anything using the font.
JETZT, Süddeutsche Zeitung