How could a brilliant little invention by a Florida gastroenterologist be packages to appeal to retailing giants Apple, Amazon and InMotion? Our music-loving client had a need for earbuds that didn't fall out of his ears when he was running. So he designed, prototyped and patented eClipz sport earbud clips. It fell to P+A to name the product, research the target market, develop the marketing plan and find the value proposition that would ultimately get the product into the hands of the other runners. We designed an informational kit (with a flash video) that attracted the attention of a successful third-party seller. The product has been flying off the shelves, online and off, ever since it's release. P+A does it all.