The project e2 was about organic wholesome food. With this in mind I produced a logo that had a fresh contemporary green colour and a rich earthly red. I used a font that was modern but also held a softness of roundness to show how wholesome the brand is.
Two different media were used for the graphics. I felt a hands on feel was called for and I produced the city with coloured matchsticks in organic rich colours. The city pavement was produced by the use of photography of the fruits or vegetables that is the content product ingredients.