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Packaging Academic Project tutored by Nacho Lavernia.
de L'horta
The project de L'Horta emerges to claim the Valencian orchard, by the need of keeping their traditions and habits, and to promote the consumption of local products. It has been rescued for this task traditional sayings that appealed to the memory, feelings and popular culture that have been transmitted orally, and being graphically represented through basic elements such as land, seeds or sprouts. The result links back city and orchard, tradition and modernity.
In collaboration with Iratxe de la Torre and Dailos Pérez.