contract: branding, art direction, graphic design
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We've done: - branding - identity - apparel and fashion accessories collection - apparel accessories (labels, hang tags, badges, prints) - illust… Read More
We've done: - branding - identity - apparel and fashion accessories collection - apparel accessories (labels, hang tags, badges, prints) - illustrations and typography - photo session art direction - catalog Read Less
Published:
contract (part one)
branding, identity, apparel and accessories design, art direction, graphic and print design
Contract - Polish apparel brand - was fully developed by us in 2008.

We've done:
- branding (naming system, brand philosophy and strategy, slogans),
- identity (logotype, color schemes, brand image guidelines, point of sale materials system, advertising concept, etc.),
- apparel and fashion accessories collection for spring/summer 2009 (114 styles for both men and women): trend hunting, concept, design, product development, contacts with suppliers, quality control;
- apparel accessories (labels, hang tags, badges, prints, etc.),
- illustrations and typography;
- photo session art direction;
- catalog.

Check also part two of this project.

time: 2008
type: commercial
status: implemented
logos
spring/summer 2009 catalog
catalog details
photo session
Go to part two of this project.