Contract - Polish apparel brand - was fully developed by us in 2008.
- branding (naming system, brand philosophy and strategy, slogans),
- identity (logotype, color schemes, brand image guidelines, point of sale materials system, advertising concept, etc.),
- apparel and fashion accessories collection for spring/summer 2009 (114 styles for both men and women): trend hunting, concept, design, product development, contacts with suppliers, quality control;
- apparel accessories (labels, hang tags, badges, prints, etc.),
- illustrations and typography;
- photo session art direction;
Check also part two
of this project.