Grythyttan is a well-known old inn, famous for its cuisine and former owner Carl-Jan Granqvist.
With the new ownership Planeta Design was asked to update the hotels identity and develop a new brand platform that enhances c/o Grythyttan Gästgivaregård's eccentric and eclectic spirit.
Challenge: To highlight Jenny Ljungberg as the new hotelier, and to bring forward the hotel under the joint brand, c/o Hotels.
Insight: By getting to know the hotel, its surroundings, the staff and the guests we were able to capture Grythyttan's soul and utilize its eccentric heritage in tailor-made site solutions.
Result: An award winning corporate identity that emits a whole lot of charm and quirkiness that is typical for c/o Grythyttans Gästgivaregård.