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Creative Direction – Álvaro Áspera Design – Álvaro Áspera, Joana Hartmann Photography – Joana Hartmann, Rui Paulo Teixeira Photography Art Direct… Read More
Creative Direction – Álvaro Áspera Design – Álvaro Áspera, Joana Hartmann Photography – Joana Hartmann, Rui Paulo Teixeira Photography Art Direction – Álvaro Áspera Technical Edition of the Scores – Rui Paulo Teixeira Read Less
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CAUM – Coro Académico da Universidade do Minho is the University of Minho Academic Choir, established in 1989, in Braga. Its founding artistic director was Fernando C. Lapa, one of the most prominent contemporary Portuguese composers.
  
  
 
Concept
 
 
Branding  2010–2011
 
 
 
 
 
 
 
 
 
 
 
 
 


Pins with verses from the University of Minho Hymn and literary excerpts from choir members:
in the euphoria of living . these years are a voyage . today I am the top of the mountain . we, the ones who remain original
 
 
 
 
 
 
Heraldry  2011
 
 
 
 
 
 
 
 
 
 
  
 
 
 
University of Minho Hymn  2010
 
Hyacinth flower
 
 
 
 
 
 
University of Minho Hymn Stationery
 
 
 
Credits
 
Creative Direction – Álvaro Áspera
Design – Álvaro Áspera, Joana Hartmann
Photography – Joana Hartmann, Rui Paulo Teixeira
Photography Art Direction – Álvaro Áspera
Technical Edition of the Scores – Rui Paulo Teixeira
 
 
Cultural References

Aeschylus – Prometheus Bound
Ovid – Metamorphoses
 
 
Institucional References

Francisco Providência – University of Minho Brand
José Manuel Mendes – University of Minho Hymn Lyrics
José Rodrigues – Prometheus, sculpture in the Gualtar Campus of the University of Minho
Manuel Artur Norton – University of Minho Coat of Arms