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Objective: To provide a non-competitive environment for board members to share information on their experiences with TeleTech. TeleTech hosted th… Read More
Objective: To provide a non-competitive environment for board members to share information on their experiences with TeleTech. TeleTech hosted the audience for a two day event. The event tagline was, "Learn. Share. Experience. Grow." Strategy: Incorporating the new TeleTech tagline, “The Science of Customer Management”, and new company branding into all elements regarding the event. Collateral and premiums were all branded according to the event with the science and periodic element concept. The intention was to create a one of a kind experience in which the marketing deliverables seamlessly complimented the collaberation and overall experience. Results: 100% positive feedback from advisory board attendees. The Gallup Organization attendee said it was the most exceptional experience from a marketing perspective they have seen. Funny lesson learned; some of the guests thought the custom complimentary snack tray was a part of the hotel's "costly" presentation of pre-packaged snacks. BMA Gold Key Awards // "Best of Show" // Campaign BMA Gold Key Awards // "Gold" // Campaign location: The Lodge at Torrey Pines; La Jolla, California Read Less
Published:
case study 003
client advisory board meeting // event campaign branding // spring '06
Strategy: Incorporating the new TeleTech tagline, “The Science of Customer Management”, and new company branding into all elements regarding the event.  Collateral and premiums were all branded according to the event with the science and periodic element concept. The intention was to create a one of a kind experience in which the marketing deliverables seamlessly complimented the collaboration and overall experience. 
client gifts + promotional items packaging
HTML email invitation and save the date
personalized event invitations
voss® still bottled water packaging
way finding signage
event powerpoint template
event binder and personalized lanyards
complimentary client snack tray
custom event invitation