[botani] COAL is a personal care/beauty packaging project
where the emphasis is put on ingredients.
Using activated charcoal in cosmetics is still fairly new to North American market,
though it has been really popular in Aisa for several decades.
Friendly and whimsical illustration that represents the soap's ingredients,
such as activated charcoal and natural botanicals, was used to appeal to North
American who shops at an oranic market.