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This restaurant logo re-design, is for Ben Pao — an authentic, modern Chinese restaurant located in downtown Chicago. The name Ben Pao means “fir… Read More
This restaurant logo re-design, is for Ben Pao — an authentic, modern Chinese restaurant located in downtown Chicago. The name Ben Pao means “fireworks” in Mandarin Chinese alluding to the excitement of their cuisine and overall experience. Their new brand position states that the restaurant management is looking to attract new customers while staying loyal to their old ones. They are planning to do that by acquiring a more contemporary look while still maintaining authenticity. Read Less
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ben pao branding identity