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Corporate design and naming for a new strategic business company. The concepts that inspired the project are navigation and sailing. The company … Read More
Corporate design and naming for a new strategic business company. The concepts that inspired the project are navigation and sailing. The company wanted a concept to reflect their courage and entrepreneurship, for setting up a new and young business in such hard times. The constance and team-work of a sailing crew is the perfect reference for this new company. "Balandra" is a sailboat typical from the Balearic Islands, and has been used by local fishermen since the last century. The logo reflects a simplified image of the sailboat. Read Less
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BalandraNaming, Logo and Identity - Balandra - 2011
Corporate design and naming for a new strategic business company. The concepts that inspired the project are navigation and sailing. The company wanted a concept to reflect their courage and entrepreneurship, for setting up a new and young business in such hard times. The constance and team-work of a sailing crew is the perfect reference for this new company.

"Balandra" is a sailboat typical from the Balearic Islands, and has been used by local fishermen since the last century. The logo reflects a simplified image of the sailboat.
inspiration
design process
typeface and palette
stationery