babyTEL site & blog

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  • Art Direction, user experience, user interface and design for babyTEL's
  • For this project, I worked closely with the client and with a group of talented friends. Launching babyTEL's website required a "soft-rebranding", as well as a new set of set of illustrations and icons for the site and all their collateral.

    Description: Website & blog
    Art Direction: Juan Madrigal
    UX/UI: Juan Madrigal
    Developer & UI: Wes Hatch
    Content & Copywriting: Kirsten Weisenburger
    Icons & illustrations: Juan Madrigal
    Client: babyTEL
    Type: ITC Conduit & Arial