Besides the daily work and inspired by random (or specific) things, designers often start personal projects. I'm no exception. What you see is a mock ups of a work in progress, the redesign of alldayplay.fm, my favorite radio station which gets played on my computer like every day be it in the office, on the run or at home in my kitchen. Alldayplay.fm is based in Oakland, bay area.
The concept is based on the idea to evolve an concise identity without the use of a conventional logotype. This is achieved by the unique color scheme as well as through the usage of graphic elements. Each of the three main music categories of the radio station gets its own graphic element, these elements can be used separately or in combination with each other.