adidas x Goodyear
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For the past few years, Adidas and Goodyear have been producing a range of kicks that incorporate the unique Goodyear tyre tread into the sneaker… Read More
For the past few years, Adidas and Goodyear have been producing a range of kicks that incorporate the unique Goodyear tyre tread into the sneakers' soles. The brief to communicate the collaboration between these two brands was entrusted to us, and these images are the result. Burnouts with your feet. Good times. Read Less
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For the past few years, adidas and Goodyear have been producing a range of kicks that incorporate the unique Goodyear tyre tread into the sneakers' soles. The brief to communicate the collaboration between these two brands led us to these images: Burnouts with your feet.

Photography by Stuart Crosset.
Below are some behind-the-scenes shots of how we did it. The real thing on a city rooftop, during a cold evening in Melbourne.