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adidas Originals Press Packs for the I ART JOBURG large scale mural project.

adidas Originals ‘I ART JOBURG,’ was a month long project curated by ANDPEOPLE that introduced five world renowned street and fine artists to the heart of Maboneng Precinct in Johannesburg. Painting large-scale murals across the area in September 2012. Artists Remed (Madrid), Steve ‘ESPO’ Powers (New York), ROA(Belgium) as well as local artists Falko (Cape Town) and Cameron Platter (Durban) headlined the project alongside legendary street culture photographer Martha Cooper (New York) who collaborated with each artist, documenting the month long process.

As a thank you to the people involved in project, ANDPEOPLE produced these press packs as a gift. I got to deisgn the newspapers, book and t-shirts that were included in the packs. A shout out to Jason De Villiers for designing the lasercut packaging.
Photos by Ian Engelbrecht