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For the adidas launch of the German national jersey and the new MiCoach system we created a real experience for the young, football crazy kids. "… Read More
For the adidas launch of the German national jersey and the new MiCoach system we created a real experience for the young, football crazy kids. "Get The Jersey Faster." challenge enables them to compete for a space in the national training camp by training with MiCoach. The online film was used to draw the participants into the challenge. It shows the story of a boy making it into the camp, but in reverse – allowing us to show some amazing football action in this spectacular fashion. It already has over 500.000 views and it did its job too, with almost 2.000 participants currently training in the challenge. Read Less
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